This was another university group partnership. It was a live brief, meaning spark got in contact with our uni, to see what students could come up with as solutions to a brief they deliver us. We were tasked with creating a campaign to advertise and uplift the opening of Auckland TRansport's new CRL system. Our group found that a lot of the trouble ni regards to AT's current regard for teh project, is the information isn't presented for user ease, and that users are incredibly negative about the project because of how construction is affecting their current trvael experiences. We decided on a campaign that would deliver the information and promotion of teh CRL in a more digestible format while focusing on a lot of the beautiful art and thought put into the deisgn and creation of the crl system.